The world of e-commerce is inextricably linked to the skill and tool of search engine optimization. E-commerce is dependent on traffic and traffic is generated through traditional means, such as advertising, having good content to begin with and other promotional techniques. However, it is also dependent on SEO, in so far as it can affect everything from your engine ranking to your traffic and click-through rates. In the increasingly crowded marketplace of online shopping and selling, you must use every advantage that you can muster to get ahead in sales.
WordPress was already a very valuable website design software, but the WooCommerce plugin, when used right, can be incredibly effective at garnering you sales. But, there are still plenty of SEO mistakes that can hold your sales back. So, without further ado, here are 6 to look out for.
1. Not Optimizing Your Website’s Speed
Slow stores don’t win out in the end and are statistically much less successful in SEO as well as basic sales. This field is increasingly competitive, and with sleek optimization more and more common as online stores seek to reduce their wait times. The type of hosting that you have (dedicated, shared etc.) will play a big role in this. But similarly, the type of graphics you have and your formatting matters.
2. Ill-Structured Website
Speaking of formatting, the way your website is laid out is not only vital as far as website speed is concerned, but also in usability and appeal. If your structural elements are all over the place then website travel will be much more stilted and frustrating for your users, whilst your host search engine(s) will rank you lower as customers are less likely to click on you, because they might be confused by the formatting and instantly click away. So, get your website in order.
3. Lacking Optimized Content
Content for your WooCommerce can be a bit of a drag to constantly produce and update, but it is one of the most important elements to e-commerce and SEO in general. Not only does it give the user something to engage with, it also shows how active you are as a website, which will help your SEO ranking. As I say, it can be a hassle, so here are some tools to help:
Academ Advisor: An excellent tool for running your use of grammar through.
Studydemic: Very helpful way to go about generating your SEO-friendly keywords, title and subheadings.
4. Forgetting Your Mobile Version
A mobile and tablet version of your website is absolutely critical to its performance. End of story. So, so much of online activity now happens on tablets and smartphones that you are absolutely shooting yourself in the foot by not having a version of your site fully optimized for this. It will increase your traffic massively, improving your ranking and your sales.
5. No Calls To Action
A call to action in terms of SEO is a defense against the all to common threat of the click through, where someone clicks on your site only to immediately return to the search engine. A call to action could be anything really, but it is an immediately prompted request for your viewer to do something to keep them around. Maybe ask them to sign up to a newsletter or offer to show them secret deals or something of that nature. Anything to earn you that further click.
6. Poorly Chosen Keywords
Keywords are a surprisingly difficult area when it comes to SEO. Some people don’t think about them at all, which is a problem because your search engine performance can entirely depend on them. Other people stuff keywords in every corner of their website, in a desperate bid to improve performance. However, as AustralianReviewer and EliteAssignmentHelp digital marketer Steve Oldroyd tells us, “Over-inclusion of keywords will actually raise a red flag with your search engine, who will likely knock your ranking and performance for misuse of the keyword metric.” So they must be there, but they have to be chosen carefully and blended naturally.
Sadly, there are a lot of potential pitfalls when it comes to SEO optimization for your WooCommerce site. But, with a degree of vigilance and some creativity, as well as a willingness to do some of the less glamorous tasks, I am sure you will be able to figure out a way to maximize your performance and ranking.