Snapchat Marketing Strategies for your Online Store
In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]
Instagram Marketing Strategies for your Online Store
Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]
Facebook Marketing Strategies for your Online Store
There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]
See you in Berlin: WordCamp Europe 2019
It’s safe to say that the world has its MET Gala and the Cannes and we have WordCamp Europe. Among the largest gathering of WordPress professionals, its impossible to not be clued in to what’s happening. And this year, for the first time, Tyche Softwares will be there in Berlin, represented by our Lead Developer Dhruvin […]
Want to compete with Amazon? It’s not impossible
Last month, the unthinkable happened. Amazon shut an arm of its operations in China. While this was more in defeat against other giants like Alibaba, it got us thinking about the nature of the market in our digital world. How can smaller retailers compete with Amazon and the likes? Let’s start with the basics first. […]
Get inspired by these stores which use WooCommerce
We would not blame you if you were not sure which platform you want to use as you take your business online. Certainly, it is not a decision to be made rashly. You must take your time, think about the pros and cons of each platform and then arrive at a decision. While you are […]
How to localize your online store
If globalization was the trend that drove the 90s, then the 2010 onwards, people have started looking inward. One sees more and more city-centric listings and website and everyone wants to be the soul or the essence or the heart of both metros and tier-2 towns alike and everyone wants to sell a localized experience. […]
The 13 Best Themes for your WooCommerce Store
WordPress themes is an entire big market in itself, standing at a few hundred million dollars, fuelled by the ever-growing popularity of the CMS, and with it, WooCommerce. Today, there is a theme for every niche, every professional, some premium, others rip-offs. Who said brand wars were restricted to fashion alone? So, we decided to […]
Monthly Wrapup: March 2019 at Tyche
A quarter of a year gone by. In India, March 31 marks the end of the financial year, so in many ways, it’s a new year for us all over again. March 2019 was a month of mixed moods – colorful, productive, stressful and more. We met the first half with in shock, as a […]
Busted: Myths about WooCommerce
Have an idea? Chances are you’ll first search for what’s being done online, almost on a reflex. But as more information becomes available, the probability for more false information to be circulated or circulated without context increases. E-commerce myths at large, and platform specific myths such as those related to WooCommerce, too are quite common. […]