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Snapchat Marketing Strategies for your Online Store

In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]

Booking & Appointment Plugin comparison with WooCommerce Bookings

There are lots of options when it comes to Booking plugins in the WooCommerce ecosystem, but the two plugins which stand out are Booking & Appointment plugin for WooCommerce and WooCommerce Bookings. Both of these are robust booking solutions, with a plethora of options at your disposal for taking bookings for your products and services. […]

Export WooCommerce Orders to Google Sheets in realtime

When it comes to integrating with 3rd party services, there are a variety of plugins available in the WooCommerce ecosystem that allow you to transfer information to & from all sorts of systems right from Zapier to ConstantContact to helpdesk systems like Help Scout. At Tyche, we have integrated some of our plugins with Google […]

Instagram Marketing Strategies for your Online Store

Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]

How to hide a WooCommerce category using the product_categories shortcode

We have seen in this post how to show WooCommerce product categories on the homepage using the product_categories shortcode. However, in some cases, you may want to hide a particular category from getting displayed. Let’s explore in this post how to hide a WooCommerce category using the product_categories shortcode. The [product_categories] shortcode has the following […]

Facebook Marketing Strategies for your Online Store

There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]

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