Ecommerce in India in times of Covid-19 : Sink or Swim?
It’s safe to conclude that Covid-19 is now a global pandemic. The virus which initially began spreading in early January in parts of China, leading to a massive shutdown in one of the world’s strongest economic contributors, has eventually made its way to almost all countries, including players like the US and now, India. Not […]
Tyche Softwares at WordCamp Europe 2019
I may be a bit late in sharing of my experiences at WordCamp Europe 2019 held in Berlin, but it’s worth sharing despite being late. This was my first WordCamp outside India and I was so excited to attend it. Dhruvin and I attended the event. Unfortunately, our founder & CEO Vishal Kothari couldn’t attend […]
Top 5 Email Marketing Techniques To Get More Sales From Your WooCommerce Store
The simplicity and ease-of-use made WooCommerce one of the most sought after e-commerce plugins in the world, bringing in nearly $10 billion in business back in 2017. If you own a WooCommerce store/are planning to, then this is exciting news for your business. Though creating an online store is always a fun experience; running it efficiently is […]
Snapchat Marketing Strategies for your Online Store
In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]
Instagram Marketing Strategies for your Online Store
Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]
Facebook Marketing Strategies for your Online Store
There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]
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