A deep dive into Subscription-based e-commerce models
Subscription-based e-commerce models are everywhere around us. Even your daily dose of curated music from Spotify offers subscription plans for their services. And it is also one of the reasons why they are doing so well in today’s time. Spotify’s quarterly revenue in its 2020 Q1 was at $2 billion out of which $1.84 billion was […]
Teaching online: Turn a crisis into an opportunity
We learn, we grow, we adapt. Humans have worked with this motto for thousands of years. As the pandemic and its effects unfold, we are seeing in real time just how quickly we as a species can turn a crisis into an opportunity. When all of life seems to have come to a standstill, we […]
Ecommerce in India in times of Covid-19 : Sink or Swim?
It’s safe to conclude that Covid-19 is now a global pandemic. The virus which initially began spreading in early January in parts of China, leading to a massive shutdown in one of the world’s strongest economic contributors, has eventually made its way to almost all countries, including players like the US and now, India. Not […]
Snapchat Marketing Strategies for your Online Store
In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]
Instagram Marketing Strategies for your Online Store
Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]
Facebook Marketing Strategies for your Online Store
There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]
Want to compete with Amazon? It’s not impossible
Last month, the unthinkable happened. Amazon shut an arm of its operations in China. While this was more in defeat against other giants like Alibaba, it got us thinking about the nature of the market in our digital world. How can smaller retailers compete with Amazon and the likes? Let’s start with the basics first. […]
Get inspired by these stores which use WooCommerce
We would not blame you if you were not sure which platform you want to use as you take your business online. Certainly, it is not a decision to be made rashly. You must take your time, think about the pros and cons of each platform and then arrive at a decision. While you are […]
How to localize your online store
If globalization was the trend that drove the 90s, then the 2010 onwards, people have started looking inward. One sees more and more city-centric listings and website and everyone wants to be the soul or the essence or the heart of both metros and tier-2 towns alike and everyone wants to sell a localized experience. […]
The 13 Best Themes for your WooCommerce Store
WordPress themes is an entire big market in itself, standing at a few hundred million dollars, fuelled by the ever-growing popularity of the CMS, and with it, WooCommerce. Today, there is a theme for every niche, every professional, some premium, others rip-offs. Who said brand wars were restricted to fashion alone? So, we decided to […]