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Snapchat Marketing Strategies for your Online Store

In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]

Instagram Marketing Strategies for your Online Store

Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]

Facebook Marketing Strategies for your Online Store

There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]

Busted: Myths about WooCommerce

Have an idea? Chances are you’ll first search for what’s being done online, almost on a reflex. But as more information becomes available, the probability for more false information to be circulated or circulated without context increases. E-commerce myths at large, and platform specific myths such as those related to WooCommerce, too are quite common. […]

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