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Snapchat Marketing Strategies for your Online Store

In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]

Instagram Marketing Strategies for your Online Store

Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]

Facebook Marketing Strategies for your Online Store

There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]

Busted: Myths about WooCommerce

Have an idea? Chances are you’ll first search for what’s being done online, almost on a reflex. But as more information becomes available, the probability for more false information to be circulated or circulated without context increases. E-commerce myths at large, and platform specific myths such as those related to WooCommerce, too are quite common. […]

Underground Reptiles tells you the benefits of installing the Order Delivery Date Plugin

It’s hard not to notice Underground Reptiles, the website that sells reptiles like tarantulas, taeniatas, alligator lizards and more. This eccentric, niche business is fascinating to look at but equally difficult to manage (we even covered it in our post on the kinds of businesses that could use the Order Delivery Date plugin). As Drew […]

Part 6: Online Marketplaces in Australia & NZ to Sell your Products

This is the part 6 in our series of posts on online marketplaces to sell in your product. The previous were as follows: Part 1: Online Marketplaces to Sell in the US Part 2: Online Marketplaces to Sell in Europe Part 3: Online Marketplaces to Sell in Asia Part 4: Online Marketplaces to Sell in […]

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