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Snapchat Marketing Strategies for your Online Store

In early 2018, Snapchat released an in-app store, or the Snap Store, for branded products, effectively making use of its over 180-million strong user base, and turning a social media application into a marketplace, powered by, yes, Shopify. In the year and a half since this launch, the range of products in the store is […]

Instagram Marketing Strategies for your Online Store

Beginning our last post, we start a five-part series on marketing strategies that were specific to the various social media platforms – Facebook, Instagram, Twitter, Snapchat, and LinkedIn. As we told you before, it stems from the evolution of the platforms into their own, out of the shadow of the umbrella term ‘social media’, and […]

Facebook Marketing Strategies for your Online Store

There was a time when social media marketing was one broad term. Over the years, each of our most popular social media channels (from over 40 out there) – Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn – have come out on their own. The demographics, style, content, target audience and intent of marketing for each […]

Underground Reptiles tells you the benefits of installing the Order Delivery Date Plugin

It’s hard not to notice Underground Reptiles, the website that sells reptiles like tarantulas, taeniatas, alligator lizards and more. This eccentric, niche business is fascinating to look at but equally difficult to manage (we even covered it in our post on the kinds of businesses that could use the Order Delivery Date plugin). As Drew […]

Part 6: Online Marketplaces in Australia & NZ to Sell your Products

This is the part 6 in our series of posts on online marketplaces to sell in your product. The previous were as follows: Part 1: Online Marketplaces to Sell in the US Part 2: Online Marketplaces to Sell in Europe Part 3: Online Marketplaces to Sell in Asia Part 4: Online Marketplaces to Sell in […]

Part 5: Online Marketplaces in Africa to Sell your Products

This is part 5 in our series of posts on online marketplaces to sell in your product. The previous were as follows: Part 1: Online Marketplaces to Sell in the US Part 2: Online Marketplaces to Sell in Europe Part 3: Online Marketplaces to Sell in Asia Part 4: Online Marketplaces in the Middle East Hitherto not featuring […]

6 Classic WooCommerce SEO Mistakes and How To Avoid Them

The world of e-commerce is inextricably linked to the skill and tool of search engine optimization. E-commerce is dependent on traffic and traffic is generated through traditional means, such as advertising, having good content to begin with and other promotional techniques. However, it is also dependent on SEO, in so far as it can affect […]

Part 1: Online Marketplaces in the US to Sell your Products

Who doesn’t want to sell online these days? Thanks to digital, a simple hobby can become a source of income, a local business can go global or an eccentric product can go viral. The digital economy, at its core, gives you two essential things – visibility and numbers. And there’s two ways to sell online: […]

126 eCommerce Terms Every Store Owner Should Know in 2018 [Glossary]

Many times, having a conversation with an eCommerce professional leaves you scrambling for a dictionary! Don’t worry, you aren’t alone! Businesses new to eCommerce, whether you are a seller, buyer or enabler, should be well-versed in the eCommerce jargon that gets passed around in everyday discussions. Below is a list of the most popular keywords, […]

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