Legitimacy. That’s what gives a store a better edge amongst its competitors. If your store is not legitimate then chances are that your visitors may never become your customers. According to a 2020 research by Survey Monkey Audiences, half of the consumers said that they had abandoned their cart because of their concerns about a business’s legitimacy.
Research by Survey Monkey Audiences
Take our story, for example, earlier our site used to look like this:
Many of our customers would tell us that our site feels like a scam to them. As you can see in the image above, we lacked a proper logo, a good design, and content. But most importantly, we lacked trust seals to verify that our business is legit.
So, what are Trust Seals?
Trust seals or trust badges are those logos that will often be displayed on a website proving their legitimacy. For example, if a store guards its site with security products such as Norton secure or McAfee, then you’ll find a Norton secure or a McAfee badge surely on that website. Similarly, various payment providers such as Visa or Paypal badges are also used by many WooCommerce sites indicating that their store uses these trusted choices of payment providers for their transactions.
Trusts seals are a great way to indicate that your store is secure or has an association with a trusted brand or a service that is used by many!
Why do you need Trust Seals on your WooCommerce store?
Your WooCommerce store needs to make the best impression on a visitor whenever they browse your site. This is because your visitors will think twice before they share any kind of personal information with you. Nobody wants to fall prey to an internet scam, surely not your customers while they are making a purchase. A 2021 study by the Baymard Institute shows that 17% of their respondents remark that they didn’t trust the site with their credit card information as a reason for not making a purchase.
To build this trust, you need a trust seal that will let the visitors and customers alike know that your store is secure and safe. They’re not just promoting online security but they’re helping customers provide the confidence to buy your products and trust your brand. With a trust seal, your recently-started business can attract customers. It can reduce their anxiety regarding sharing their information with you, it can increase their confidence in trusting your brand & making a purchase, and finally, it helps you increase your conversion rates. For example, Blue Fountain Media redesigned their ‘Request a Quote form’ by adding a Verisign trust badge on the checkout page. After doing this, they saw that their form conversion rate increased by 42%.
Different types of trust seals
Here’s a look at some of the major kinds of trust seals that you can add on your WooCommerce store.
1. Money-back guarantee seals
According to Visual Website Optimizer’s experiment, by including a “30 day money back guarantee” badge on UnderstandQuran.com‘s sign-up page, they saw an increase of 32% in sales over an 11 day period. You can truly understand how effective this badge is with the help of this data.
This trust seal guarantees your customer that if your services or products aren’t up to their mark, then their money will be returned to them! The best part about this seal is that it is completely free & that’s why WooCommerce stores can create their own by matching it to your brand’s aesthetic. For example, at Tyche Softwares, we offer a 30 day money back guarantee for all our plugins & you will be able to view it loud & clear on our plugins page here. It looks like this:
As you can see, we’ve made sure customers who are browsing our plugins get to see it. We’ve also added this seal on our Checkout page!
2. Safe Checkout Badges
Did you know that according to TrustedSite’s 2020 research, 49% of consumers feel that a site engages in fraud if they do not have any trust badges displayed? Don’t lose out on almost half of your customer base! Use Safe Checkout Badges to convey to your customers that your checkout process secure because whatever personal information will be shared, will be encrypted.
It’s best to use the most trusted & familiar safe checkout badges so that your customers can quickly recognize them. For example, if you have purchased a plugin from our site, here’s how our checkout page will appear:
As you can see from the above image, we have added a Norton seal on our Checkout Page. This seal is quite famous & as a result, your customer can easily associate security with this badge. And since you have placed this seal on your checkout page, your customers can associate the transaction to be secure!
Moreover, if you look closely, we have also added the words ‘Trusted by over 179350+ users’ indicating how many clients have brought our plugins or installed the free version of our plugins. Adding something like this can be considered another way to build your client’s trust!
3. Free Shipping & Free Returns trust seals
This seal lets your visitor know that your store offers free shipping and free returns policy. Just like the money-back guarantee trust seal, this is another free seal that you can create on your own! If you are selling physical goods, then these can be extremely valuable to help you increase conversions.
This badge is especially good if you wish to emphasize your store’s policy & customer service. Policies such as Free Returns or Free Shipping are very attractive for customers. Through them, your customers know that if your product is unsatisfactory, then they can easily return it. What it basically does is, is taking away their fear of buying from your store. Additionally, according to Oberlo, free shipping is the number one reason for people shopping online. You don’t want to miss out on targeting these customers with the help of your free shipping seal!
4. Accepted payment trust badges
Choice of payment providers deeply affects the conversions on your store. That’s why targeting the correct audience is a must. Do this by displaying the badges of the different payment providers from whom your store accepts their payments. If your store uses Mastercard, Visa, American Express & PayPal as payment providers then make sure to display their badges on your store. They will ensure that your customer knows about the different payment options available for them.
5. Third-party endorsements
Third-party endorsements can help your store get credibility. For example, in a 2020 survey, it was found that 65% of consumers would increase their likelihood of making a purchase from an unfamiliar site if there was proof to show that a third party had verified their claims. Think of the Amazon Best Seller badge, or a Google Customer Review badge, or even the Accredited Businesses from Better Business Bureau can help you out!
The process to get the seals for these kinds of endorsements is usually long in nature. Here, the e-commerce store needs to send in their applications, which would then be reviewed & approved. Although it might sound like a tedious process, in the end, it is worth it. That’s because it directly impacts your conversions. Imagine a visitor coming across your store & noticing that it has been endorsed by none other than Google. That’s surely gotta do its trick, right?
How can you add trust seals on your WooCommerce store?
There are different places where you should be adding your trust seals on your WooCommerce store. Two of them are: after the Add to Cart button & on the Cart and Checkout Page.
Now, in order to add your custom codes, you will first have to install & activate the ‘Code Snippets‘ plugin. You can then go to Dashboard > Code Snippets > Add New as shown below:
Once you click on Add New, the following page will be displayed to you:
Here, you can add a title to the code and then paste your custom code or even make changes to it. You can also make changes to where you wish to run this code by choosing any of the options provided to you right below the code box. Once, you’re done, you can save the code and activate it! For example, here we have added a Guaranteed Safe Checkout Seal code which looks like this:
Here’s how the seal will appear on the Checkout page once this code is activated:
If you wish to add a trust seal after the Add to Cart button, then you can read our guide about it here. For the ones looking for a way to add a Trust Seal On WooCommerce Cart & Checkout Page, then you can read our guide about it here.
In TrustedSite’s 2020 research, the consumers were asked to rate their concerns about unfamiliar & familiar sites in the year 2018 and 2019. They found that in the year 2019, 92% of consumers were concerned about unfamiliar sites. This was 2% more than in 2018 which was 90%. This trend of customer’s concern for using unfamiliar sites is indicative of how necessary it has become to assure them that your site is safe and secure.
Let them know about this by adding trust seals on your WooCommerce store today!