Dashboard is an interface which displays all the key information of this plugin together in a simple and readable format. Users will be able to understand how many carts have been abandoned, how many were recovered, what was the recovered revenue etc in just one go.
Let us see the different components displayed on the dashboard and how to interpret the results. Following are the components:
- Abandoned orders
- Email Sent
- Open Rate
- Click Rate
- Recovered carts
- Recovered Revenue
This is how a dashboard would appear:
Let us now understand the different components in detail:
Orders which are added in the cart but not purchased are called abandoned orders. These orders are identified as per the time limit set for Cart abandoned cut-off time field under Settings tab. The below image shows 8 orders were abandoned.
This displays the total number of store orders versus total number of abandoned orders. The green circle shows total orders and light green shows abandoned orders out of the total orders. Hence it means 400% of the total orders are abandoned orders.
Once the cart is abandoned, an email is sent to the registered Email address as per the email template selected under the Emails Template tab. Email is sent with a link which will direct you to the cart which was abandoned.
When the cart is abandoned, the email is sent automatically only if the Enable abandoned cart emails field under Settings is ticked & template is Active. When this mail is sent to the customer, the dashboard changes to a coloured circle as displayed below.
This shows the total number of the abandoned cart reminder emails sent are 5.
Open Rate means the total number of the abandoned cart reminder email sent versus a total number of the abandoned cart reminder emails opened. An abandoned cart reminder email will provide details like the items in your cart, its total price, link to go to the cart again to place the pending order and a coupon code if applicable to avail a discount etc.
Therefore Open Rate for the below example shows 20% which means out of the total reminder emails sent which were 5 mails, only 20% means 1 mail was opened by the users.
Similarly, Click Rate gives you a total number of the abandoned cart reminder emails opened versus the total number of link clicked from the emails. This link will direct you to the cart which has pending items.
The above example shows there was one email sent to the user with the link and the user clicked that link to get to the cart. Hence the Click Rate is 100% and the ratio is 1/1.
This gives you the number of abandoned carts which were recovered. It means the users clicked on the link provided in the abandoned cart mails and purchased the pending orders, hence the abandoned carts were changed to recovered carts. It gives the ratio of a total number of Abandoned carts versus the total number of Recovered carts.
Below image shows only one cart was recovered because the Click Rate was 1 ( as per the above example ) which means one user clicked on the link to go to their abandoned cart to recover the order.
If the abandoned carts were recovered, the % of band colour would change to light green instead of green as shown above. This shows that out of 8 abandoned carts only 1 had been recovered which means 12.5% of abandoned carts were recovered.
This is directly linked to Recovered Carts. Recovered Revenue refers to the amount recovered from the recovered orders.
Since there was only one abandoned order recovered, the recovered revenue shows $100.00 as shown below ( as per the above example ). This is because the amount for the items in that order was $100.00.
Therefore out of the total revenue of the store, $100.00 of revenue was generated from the recovered cart. Once the revenue is generated from recovered carts, the circle changes to light green showing the % of recovered revenue which is 26.32% for the above example.
Dashboard also provides search criteria for store orders and revenue datewise. You can either select the range from the dropdown list or select Custom from the dropdown to customise your search.
The dropdown list will have the following options to select from: This Month, Last Month, This Quater, Last Quater, This Year, Last Year and Custom.
When you select any of the above options except Custom, all the respective data will be displayed. When you select Custom, you will be asked to enter To and From date in yyyy-mm-dd format and click on Go, all the details between that date range will be displayed.