There is yet another whole new functionality of Abandoned Cart Pro for WooCommerce plugin that helps you to keep track of number of emails sent, the ones which were opened by the customers and the abandoned cart reminder links which were clicked to complete the transactions. All of these which play a backbone to this plugin comes under a single tab named ‘Sent Emails‘ which is primarily the most interesting area that assists you to seek the attention of lost customers. So to know all that, let’s get to understanding the details of Sent Emails in Abandoned Cart Pro for WooCommerce plugin.
There are 3 main parts to this tab which are as below:
- Emails Sent
- Emails Opened
- Links Clicked
Typically the Sent Email tab page will appear as follows:
As you can see in the above image, this tab displays the results in a nutshell. You can have a glance at this page and understand how well the function of sending cart reminder emails have been working for your business.
Let us look into the details of each part of this page:
Date range selection
You can select a date range from the dropdown options as shown in the below image and the results will be displayed as per selection.
In the above example, last 7 days is selected from the dropdown options hence the Start Date and End Date is changed to 10 Nov 2016 and 17 Nov 2016 respectively. In order to perform the action of selecting the date range, you can either select the option from dropdown as shown above or simply click on the Start date or End date to show a date-picker as shown below and select the desired dates and click on the Go button. Thus all the abandoned cart reminder emails between the selected range of dates will be displayed.
Result Display Area
After the selection of dates is made, the result will be displayed as below. It will show all the abandoned cart reminder emails that were sent to the customers between the selected dates along with the related statistics.
The results area showcases the User’s email address, email sent date and time, email opened date and time, link clicked or not and if yes, which link was clicked as well as the name of the email template that was sent to the customer.
The above example has reminder emails sent to firstname.lastname@example.org at several times on 17th Nov. Therefore the date and time when these emails were sent and opened are systematically displayed. Under the Link Clicked column, when the link is clicked it will show the name of the page from where the customer got back to the store to complete the transaction. When the customer does not click on the link and leaves the mail without progressing further, the space under the Link Clicked column will remain empty as shown above.
Lastly, there are 2 email templates which were used for sending the reminder emails to the customer which are Initial and 30 Minutes After Template. So you can easily make out which template was used to send the email to the customer and can help you to keep track of which template is being more effective for converting lost customers.
Interpretation of Result
There is this area on the page where you can check the statistics of all abandoned cart reminder emails sent and can get a complete idea of how many users were abandoned and how many got recovered.
In the above image you can see that the results area shows 4 entries of emails sent, 4 of these emails were opened at different times as displayed and out of these 4, 2 emails were as such that the customers clicked the link to go ahead for completing their purchase. This stats is displayed all together as shown below:
This result is usually seen on top of the results display area so that if you just want to check the stats without getting into the details of each email sent, then it would be quite easy and convenient.
Also, the Sent Email Template column can be useful to check which template and its contents are persuading the customers to click on the checkout or cart page link to complete their sale. Moreover, the type of link under the Link Clicked column can help you to make a choice whether the cart page link or the checkout page link has been clicked more times and accordingly can make the changes in the email templates.
Conversion of Orders
Here there is a provision to check if your abandoned order has been converted to recovered order or not. For this, you simply mouseover the email address of the customer to whom the cart reminder email was sent. It will display abandoned order or recovered order below the email address as shown below:
When you click on the abandoned order link which is displayed below the email address of the customer in blue, the Abandoned Order page with all its details will be displayed as below:
Thus this shows which items are in the cart, its quantity and total amount of this order along with its Order number which is #26 for the given example.
Similarly, when you click on Recovered Order link it will take you to the respected order’s details page which is displayed below:
Ideally recovered order is a successful order which is placed by the lost customer. Hence all the details of the order items with its quantity and total amount to be paid will be displayed along with Order No.# and its details, general and billing details as well the mode of payment will be shown all together on this page as shown in the above example.
This kind of a complete package under a single tab which includes all the different segments clubbed together in a serene way is extremely commendable. You will definitely not resist from getting your hands on Abandoned Cart Pro for WooCommerce plugin which has such versatility and ease of performance.
So Get It & Get Going!!!