1. Home
  2. Abandoned Cart Pro for WooCommerce
  3. Understanding Coupon Codes

Understanding Coupon Codes

This post will talk about a very important aspect of recovery mechanism which is coupon codes usage in Abandoned Cart Pro for WooCommerce plugin. The most significant role of coupon codes is that it acts as a tool for converting non-purchasers to purchasers. Therefore when a customer abandons any shopping cart, an abandoned cart reminder email is sent to the customer along with a coupon code which is attached to the email template which is designed to persuade him to complete his transaction.

So now let’s elaborate on what is a coupon code, where is this option available, how does this work to help recover the lost customers and checking the coupon code status.

What is a coupon code?

The coupon code is a code which is attached to the abandoned cart reminder email that provides discounts to the customer when they click on the Cart link or Checkout link. If the abandoned cart reminder email is sent using default email templates then the coupon code will automatically provide 5% for ‘Interim’ and 10% discount for ‘Final’ email template. You can also assign the discount code as required to special customers and can give them preferences as well. You can check how to generate unique coupon codes in the below section ‘How does coupon codes work?’

Where can you add a coupon code within this plugin?

You will have to go to Email Templates tab, then click Edit option of any one of the default email templates (Interim, Final, Initial) which will take you to that specific email template. Now go to the bottom of the page where you will find a fields ‘Enter a coupon code to add to email‘ and ‘Generate unique coupon codes‘ as shown in below image. These are associated with coupon codes that we use to recover lost sales.

coupon code 1-Understanding coupon codes usage in Abandoned Cart Pro for WooCommerce plugin

How does coupon codes work?

To understand the working of coupon codes, you will have to first know how to make a coupon code. To do so, you need to go to WooCommerce – Coupons tab on the left navigation bar and click on ‘Add Coupon’ button as shown below:

add coupons-Understanding coupon codes usage in Abandoned Cart Pro for WooCommerce plugin

Now enter the name for the coupon code and select publish. Hence a coupon code is created. For this example, we have taken the name as ‘Abandoned20’ for the coupon code name and have assigned 20% discount to this code as shown below:

add coupon-Understanding coupon codes usage in Abandoned Cart Pro for WooCommerce plugin

Now let us understand how to assign this generated coupon code to the abandoned cart email template. When you want to do so, you need to type the first 3 characters in the field ‘Enter a coupon code to add to email’ as shown below which will populate the coupon name ‘abandoned20’. Click on ‘abandoned20’ coupon and discount associated to it will be applied.

unique coupon-Understanding coupon codes usage in Abandoned Cart Pro for WooCommerce plugin

You can also generate a Unique coupon code for which you need to have a parent code assigned first. The selected coupon code in the setting ‘Enter a coupon code to add into the email’ will be treated as the parent coupon code and all the settings of this coupon code will be inherited and copied to the unique coupon code.

For the above example, if you select ‘abandoned20′ as parent code and you tick on the ‘Generate unique coupon codes’ checkbox, then the unique coupon which is generated will copy the setting of the coupon code ‘abandoned20‘ and a new coupon code will be generated and added to the abandoned cart reminder email and sent to the customers.

So whenever an abandoned cart reminder email is sent to the customer with this template, the coupon code is automatically sent which will provide him 20% discount when he comes back to complete the transaction on the store.

Also, the generated unique coupon code will be the code displayed in the abandoned cart reminder email sent to the customer and will replace the coupon code mergecode ({{coupon.code}}) if mentioned in the email.

Note: If a new template is made, then you need to add the parent coupon code and enable the setting ‘Generate Unique Coupon Code’ to generate the unique codes. If you are using the default templates (Interim / Final), then you do not require to do any settings because the plugin will automatically generate 5% for ‘Interim’ and 10% discount codes for ‘Final’ email template.

If you wish to overwrite the Default templates coupon codes then you can add a parent coupon code and enable the Generate Unique coupon code setting.

Where to check the coupon code status?

After abandoned cart reminder email has been sent to the customer and once he clicks on the link provided, then it means that the coupon code has been used. In order to check if the coupon codes have been used or not, you will need to go to Abandoned Orders tab and check the columns ‘Coupon Code used’ and ‘Coupon Status’ as shown below:

applied successfully-Understanding coupon codes usage in Abandoned Cart Pro for WooCommerce plugin

The above image implies, in the first entry the coupon code was used by the customer to complete the transaction and therefore the column ‘Coupon Code used’ shows the used code and column ‘Coupon Status’ shows the result as ‘Discount code applied successfully’.

To view the ‘Coupon Code Used’ & ‘Coupon Status’ you need to first enable the setting named as ‘Track Coupons’ under the Settings tab of the plugin.

Conclusion

Such posts which pick up one key aspect of the plugin and gives details on it is a wise thought as it helps merchants to get hold of all the information related to it in one go. Therefore this post that elaborates on coupon codes and its usage plays a vital role for merchants to help them use it in a correct way thus maximizing the retrieval of lost customers using Abandoned Cart Pro for WooCommerce plugin.

Was this article helpful to you? Yes No

How can we help?